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This is outstanding. I’ve been sitting in the middle of this tension for years (as a person who reluctantly works in marketing but hates the consumerism it encourages), and I’ve been wrestling myself with what a path forward looks like. This is beautifully written and pragmatic, and I couldn’t agree more. Thank you for writing and sharing. :)

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And it has been done, you know. I am currently working on a piece about Philips, how that company started and looked after its workers. It's inspiring.

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